In this section I shall be talking about how effective the combination of my main product and ancillary tasks are in promoting my film to my target audience. My last ancillary task must be taken into account though because if this were a real media product I would not have control over what the review reads or what it displays in its layout and pictures, so i will be evaluating the last as if it wasn't my own piece of work and how it promotes the movie.
Main Product: How effective was our film?
When we started creating our film we already had our aims in mind of what we wanted to achieve, we wanted it to evoke questions with the audience, we wanted it thrill them, we wanted the audience to feel empathy for the protagonist 'Alice' and we wanted a plot twist that leaves the audience saying 'oh i didn't see that coming'. So the question is how effectively did we follow our aims and how well did our ancillary tasks support our movie?
The conventions of a thriller movie involves plot twists, scenes of suspense and tension to thrill and typically a protagonist and an antagonist. These are the basics to a thriller movie which i feel we covered completely, we received positive feedback about our movie from peers in our class and outside of our class from people who didn't know the long process we had to go through to create our 5 minute movie, we therefore received unbiased feedback from outside to support our opinion of its effectiveness. I feel the most effective scene in our product was the ending because it ended with a plot twist that was very much unexpected to the audience, the short 'Behind Closed Doors' ends with the Antagonist killing his colleague and questionable love affair by strangling her with his dead girlfriend's necklace. We had purposefully made the relationship between the Antagonist (Richard) and his colleague (Stacey) to seem normal and slightly romantic so the audience would predict that Richard would end up being with Stacey now, after the death of his girlfriend and not predict our plot to have him kill her in a bid for revenge.
When shown to an exterior audience the ending received many gasps and open mouths and looks of confusion which is what we wanted to achieve, the film effectively thrilled the audience and left them with questions, meaning it wasn't the ending they expected.
How effective was our poster at portraying our movie?
The purpose behind our movie poster for behind closed doors is to help promote the film and give our target audience a taster of what the movie will be like which will promote people to go watch it. It was important that the poster gave a sense of the movie and was eye catching but didn't give too much away. We started toying around with ideas on way to make the poster alluring so the audience wanted to see more but not revealing to the best bits of the product. We needed essentially for the poster to compliment the movie but not overshadow it so much that the audience wouldn't want to see the movie.
The movie poster promotes our thriller movie by displaying dark shadowed images of two women, one looking vulnerable while the other looks calm and confident, the use of the males hands in the middle adds mystery which will entice the audience into watching our movie, the poster displays aspects which are in the movie but gives not much away to the actual storyline unless you're a very good artistic interpreter. The poster its self compliments the movie with the use of shadows dark shadows, deep colours like red and props like the necklace which if you have watched the movie is an important prob in the film as it starts out as Alice's necklace and ends up as a murder weapon. If you look closely you will see a minor detail on the antagonist's hand, it is dried blood. A keen eye will see this detail and someone who has surely watched the movie would pick up on this subliminal detail and appreciate the intricacy that we have gone into with the poster it self.
How does the movie review compliment the main product?
Our review we created wouldn't be made by us if it was a real media product, a real magazine company would review our work and choose the picture they wanted, this review compliments the main product nicely though because if this were a real review 4 stars would promote our movie and the review containing phrases like "Oscar worthy performance" would promote it as a "must see" movie. The Reason we gave a good review was to promote our movie (and give ourselves a backwards form of praise for our hard work) and practice our reviewing technique.
The language used in the review is strong emotive language making the reader want to go see the movie and the description provided is vague and doesn't give much away to the plot, in the main body of the review the reviewer 'Jack Day' comments on the non-chronological order of the film adding an intriguing twist to the movie which prompts the audience to go see it aswell.
